Ben Hogan - Edge CFT Individual Irons - Steel Shafts

The new BEN HOGAN EDGE CFT complements the popular BEN HOGAN APEX and BEN HOGAN APEX EDGE PRO irons, and broadens the appeal of the brand by targeting the passionate golfer who wants more forgiveness in an iron. "The objective for us was to combine the beauty, quality, and craftsmanship that BEN HOGAN irons are known for, with a technologically superior premium iron design that appeals to golfers of all types and ability levels,? said David Lowe, marketing director - Ben Hogan for Spalding Sports Worldwide. ?Consumers want innovation and performance in any new product. When a reputable brand like ours delivers a premium iron with those key attributes at a fair price, we can effectively reach golfers who have yet to experience first-hand the unique overall appeal of a BEN HOGAN product.?